Aam Aadmi Party (AAP) went all guns blazing in last general elections by contesting as many as 432 seats out of 545. Highest number of all the political parties, AAP faced major drubbing as only 18 candidates could hold on to their security deposit. Punjab was only saving grace in this context as it gave the rookie party four parliamentary seats. Ever since then, AAP has been dreaming about ruling the border state.
Now AAP appears confident of winning state elections but contrary to their claims and projections, the party has been marred with infighting and leadership crisis. The party has not able to declare its CM candidate and now they seem to have accepted the fact perhaps the party wont have a CM face to lead from front.
AAP is desperate to wrest power from ruling SAD-BJP government and leaving no stone unturned to make an impression in its maiden state elections. So far AAP supremo and Delhi Chief Minister, Arvind Kejriwal has been the poster boy of party’s election campaign in Punjab.
But, the party insists that he won’t be chief ministerial candidate in the state. On the other hand conflicting views are seen within the party with regard to CM face. On, one hand local leaders like Bhagwant Mann and Sucha Singh Chhotepur have been pressing the need for having a CM and on other side leaders from Delhi feel that there is no need to have a CM face.
In today’s digital age, predential election form of campaign takes precedence where elections are won on the credentials of tall leaders with mass base. Electrorate find it easier to connect with one person than party’s ideology. Election manifestos are also projected on first person account with the face of campaign making all the promises.
If we see the last few assembly elections, the individual credibility or charisma of face of the part has helped in scoring a victory. Be it Delhi, where AAP won with a landslide margin, Bihar or West Bengal. In this context, it will be interesting to see if AAP will be able to keep the flock together till the end?